Your best customers are your best marketers. Nudj referrals are double-sided by default — because programs that reward both the referrer and the friend convert 3× better than single-sided ones.
Turn your customers into your acquisition channel
Every Nudj member gets a unique referral code and shareable link. When their friend signs up and engages, both parties earn rewards. Double-sided programs convert 3× better than single-sided ones.
How double-sided referrals work
Member shares — unique referral link in wallet and profile. One tap to share
Friend signs up — verifies email or completes first challenge
Both earn — referrer gets 500 points, friend gets 200-point Welcome Bonus
Milestones compound — bonus rewards at 1, 5, and 10 referrals. Recruiter badge at 5
Fraud protection built in
IP protection — duplicate signups from the same IP are flagged
Device fingerprinting — same device, different email? Caught
Email verification — every referred friend must verify before the referral counts
First-action trigger — optionally require first challenge completion before rewards issue
Activity requirements — minimum engagement thresholds before referral rewards unlock
Why referrals beat paid acquisition
Trust transfer — 92% of consumers trust recommendations from people they know
Compounding growth — referred customers are 4× more likely to refer others
$0 ad spend — every new customer costs points, not media budget
Higher LTV — referred customers start with a relationship and a reward
Tracking & analytics
Filter users by "Referred By" status
See referral chains and conversion rates
Identify top referrers for VIP tier access
Before & After
Before referrals: £5–15 per customer on paid ads. 2–3% conversion. No trust. High churn.
After referrals: Your best customers bring friends. 3× higher conversion. Pre-built trust. CAC drops toward zero.
