The simplest way to make customers feel seen. Nudj collects birthdays through a one-tap Quick Action, then automatically delivers a reward on their day — points, a discount code, or a special badge.
The simplest way to make customers feel seen
Birthday Rewards combine two Nudj features: the Birthday Quick Action (data collection) and automated reward delivery (the surprise). Together they create a personal moment that costs almost nothing but generates genuine brand affinity.
This is the mechanic that brings dormant customers back. A customer who hasn't visited in 3 months will return for their birthday reward.
How it works
Collect — a "When is your birthday?" Quick Action appears in the widget. One tap. Earns points for sharing
Schedule — Nudj stores the date and schedules delivery automatically. No CSV exports. No forgetting
Deliver — on their birthday, the reward arrives automatically. Points, discount code, badge, or giveaway entry
Re-engage — the notification brings them back to the widget. The engagement loop takes over
Why birthday rewards punch above their weight
Zero-party data — customers share voluntarily because the value exchange is clear
Automated delivery — set once, runs forever, every member, every year
Re-engagement trigger — highest open rate of any notification type
Brand affinity — personal reward on a personal day creates emotional connection
Social sharing — "My favourite brand sent me a birthday gift" is organic social proof
Configuration
Reward type — points, discount codes, badges, giveaway entries, or tier-specific rewards
Delivery window — on the day, week before, or week after. Some merchants run a "birthday week"
Birthday badge — collectible badge that changes every year
Tier scaling — Beginner gets 100 points. Master gets 1,000 points + exclusive discount
Before & After
Before: Generic "Happy Birthday" email. 15% open rate. No reward. Customer feels like a number.
After: Personalised reward in the widget on their birthday. Automatic. Valuable. Brings them back. They share it. You re-engaged a dormant customer for the cost of a few hundred points.
