User-Generated Content
Stop creating all your content yourself. Inspire your community to create authentic, engaging content at scale with gamified UGC campaigns that reward creativity.
Services
Engagement Mechanics
Industry
Content & Marketing
Company Size
Consumer Brands
Timeline
User-Generated Content
Scale Authentic Content Creation.
The challenge
Your marketing team can't create enough content to feed the algorithm. Agency content feels canned. Meanwhile 93% of marketers say UGC outperforms branded content — and you have no system to generate it at scale.
The content treadmill eats marketing budgets. In-house teams burn out. Agencies produce generic work. Influencer campaigns cost a fortune for 24 hours of exposure. The brands that figured this out a decade ago stopped creating and started orchestrating: they turned their customers into the content engine with creative challenges, contests, and gamified campaigns. GoPro gets 100,000 annual UGC submissions. Coca-Cola's "Share a Coke" drove 500K+ photos and a 2% sales lift. Most brands leave this lever entirely unused.
The approach
Nudj turns UGC into a scalable campaign engine — creative challenges, voting systems, social amplification, and content curation that rewards authentic creation.
Nudj ships four UGC primitives. Creative challenges: photo, video, and creative prompts that inspire authentic submissions. Content contests: voting systems, judging criteria, and rewards for the most creative entries. Social amplification: incentives for tagging, hashtags, and mentions that turn customers into distribution. Content curation: feature the best submissions in galleries, highlight reels, and official brand channels. Every submission is gamified with points, badges, and leaderboard spots — turning one-off campaigns into an always-on creation engine.
The results
UGC on Nudj turns customers into the content engine. 300% increase in creative submissions, 5x better ad performance than brand-created content, and social amplification that doesn't cost per impression.
300% increase in UGC volume across active campaigns
93% of marketers say UGC outperforms branded content (Nudj clients see this)
5x better ad performance vs. brand-created content
Creative challenges run automatically with judging criteria
Social sharing scales reach without paid amplification
300% UGC volume. 93% say UGC beats brand content. 5x better ad performance.
More cases.
Trusted by more than 50 companies, from ambitious startups to major enterprises.
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